Ad Traffic Coordinator
Responsible for the ad development process and overseeing
all aspects of the production of the ad to include
coordinating and developing timetables, meeting deadlines
and obtaining approvals at each stage of production.
Essential
Functions
·
Send out emails and work with clients and/or agencies
directly.
·
Manage receipt of new ad materials via FTP, CD or DVD.
·
Route ad materials through production department /
delivering proofs back to advertiser in an efficient manner.
·
Coordinate and traffic the production and proof cycles for
all advertisements.
·
Procure product information, including samples, digital
images, and copies from vendors.
·
Prepare purchase orders.
·
Generate Reader Service information and Ad Index information
for each issue.
·
Maintain magazine response system.
·
Financial reporting / Weekly Datafest reports.
·
Coordinate monthly impositions.
·
Provide daily assistance to sales team and Publisher.
·
Traffic E-Newsletter Banner ads and Online Banner Ads.
Other Functions
·
Perform other duties as assigned.
Job
Qualifications
Knowledge, Skills & Ability:
·
Strong interpersonal skills.
·
Strong analytical skills.
·
Strong organizational and time management skills.
·
Working knowledge of marketing, advertising, and creative
design.
·
Familiar with MS Windows and office software applications
including MS Word, PowerPoint and Excel.
Technical Skills
·
Microsoft Office (Excel, Word, Outlook)
·
Act 6.0
·
FTP site knowledge
·
Knowledge of Quark, Adobe Acrobat, InDesign, Illustrator,
Photoshop would be a plus